Rachel Warren

VP of Marketing and Brand Development at Pearls by Shari

Rachel Warren has spent 15+ years proving that great brand stories and smart marketing technology work best together. As VP of Marketing and Brand Development at Pearls by Shari, she leads brand strategy, creative direction and customer experience for the luxury market. She also advises growing brands through her independent consulting practice, Ghost Consulting.

Working in both agencies and in-house teams, Rachel’s experience spans CPG, SaaS, e-commerce, luxury and technology-driven products, including companies on the Forbes 500 and Inc. 5000 list of America’s fastest-growing private companies. She is known for turning owned channels into growth engines and building brands that last. She has led complex CRM migrations and built programs on Acoustic, Braze, Salesforce, and Segment, bridging the gap between the story a brand tells and the systems that deliver it. Her work has been featured in panels, podcasts, published industry case studies and keynote fireside chats.

A sought-after marketer, Rachel brings a practitioner’s playbook to the stage.

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